Our Story

When leaders understand and unite their teams around the right metrics, culture improves to accelerate growth.

I know this because I’ve experienced it: As CEO of my last company, Logica, I felt the crushing pressure to perform and lead my team. Making decisions, increasing accountability, and working together toward shared goals was a daily struggle.

Then, we learned to rally our team around the data and metrics that truly mattered, and the result was transformational. Everyone was focused on company-wide goals; the data-driven culture brought out the best in our employees; our growth and profitability accelerated dramatically.

As a leader, I became more confident and made better decisions because data eliminated the guesswork I’d depended on before. We communicated better as a team because we finally spoke the same language. I gained more freedom and balance in my life instead of being stressed and caught up in the day-to-day minutiae, because I had a complete view of my business. And rather than being weighed down by the pressure of performance, our entire team was lifted up as we united our efforts around shared objectives.

Because I experienced the transformational power of data in my own company, I knew that was a power I wanted to share with others. That’s why we’ve created Grow. We believe in your potential, and we’re providing the easiest, most powerful tool to access and use your data so you can unite your team around the metrics that matter most and accelerate your growth.

Rob Nelson
Founder & CEO

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