Salesforce CEO, Mark Benioff, is a huge proponent of leading with data. In an interview with Fortune magazine, he stated that we have access to a “larger amount of data than ever before,” but the current challenge is “making sense of the data.”
Benioff goes on to say in the interview that what the industry needs is a “new generation of employees who are able to structure our businesses around the data.”
If we simplify the term “Big Data,” what it really means is that all of our businesses and teams can use data to make everyday decisions. Data-driven strategy leads to faster growth and company success.
When my team and I started making decisions based on data in my last company, we saw incredible growth and our company was eventually acquired. I don’t believe that was a coincidence. The power of data for our company’s progression was so strong and noticeable that I founded my current company, Grow, based on the idea that businesses and leaders that have access to more data will succeed and make better, quicker decisions.
I challenge everyone attending Dreamforce next week to go with a data-driven mindset. If you can come out of Dreamforce with a way to use data in your business strategy or daily functions, you will be on your way to becoming a data scientist.
Here are a few tips on how you can come out of Dreamforce with a more data-driven mentality, and even a data-driven strategy for your current job:
Whether you are a CEO, a social media manager, or on a sales team, there is a metric you can use to measure your success. Everyone needs to become a data scientist. Take advantage of the knowledge and expertise available at Dreamforce to help you become a data expert.