Have you ever visited a website and then left immediately? That’s called bouncing, and everyone does it.
If you manage an online business, you’ll soon find out that bounce rate is one of the key ecommerce metrics to monitor and improve.
Why does bounce rate matter?
To put it simply, the more people that leave your website without visiting any other pages (especially your product pages), the less online sales you will generate.
Bounce rate is also one of the indicators that Google takes into consideration when ranking the quality of your website.
You don’t want to scare off your visitors with ancient web design or confusing copy before they even have a chance to check out your product.
How do KPIs and metrics help my ecommerce business?
Bounce rate is one of nine essential metrics for ecommerce businesses to track and focus on.
There are a number of ways you can grow your ecommerce business. The first step is to get your KPIs in a good place. Once you know where you stand and can manage your metrics, it’s easier to scale.
For a deeper look into the best practices and 9 key metrics for ecommerce businesses, download our ebook The Top 9 Metrics You Need to Grow Your Ecommerce Business.
How do I make my website unbounceable?
Let’s cover a few simple ways you can improve your website today.
The trick to keeping visitors on your site is to provide interesting and relevant content for your particular audience.
If the web design for your entrance page is easy on the eyes and your content is valuable, visitors are more likely to engage and stick around.
Targeted advertising also helps guide interested customers to your site. Individuals that fit into your potential customer profile are more likely to buy and less likely to bounce.
Another factor contributing to high bounce rates is if a website is too slow. No one likes to wait around for a website to load.
Make sure you have an immediate call-to-action button on your website. A call-to-action button lets people know what they need to do next.
Slack includes a call to action button very clearly on their front page. Hard to miss and easy to click on.
If you’ve put the work into getting people to your website, make sure they know what to do once they are there!
As you focus on a data-driven strategy for your ecommerce site, start by setting a goal bounce rate. A 50% or less bounce rate is very good, while the average bounce rate is 60-70%. For more tips on how to track and improve your key ecommerce metrics and grow your ecommerce business, check out our ecommerce ebook.