Customer Story: Be Better Advertising

Where data leads, success follows

Be Better Advertising was founded in 2010 in the closet of CEO and Founder Joshua Stalets. After five years as a one-man operation, Stalets began building a team to help create and manage unique digital advertising campaigns for companies like Netflix, Hulu, and Groupon. Since then, Be Better Advertising has experienced 600% growth—and they don’t plan to slow down anytime soon.

Joshua Stalets
CEO & Founder
Be Better Advertising

Company: Be Better Advertising
Website: www.bebetteradvertising.com
Why Grow?
・Centralized, real-time data visualization
・Clear, concrete goals
・Track employee success

Wandering in the Dark

When experiencing rapid growth, it’s easy to feel swamped by data. Be Better Advertising CEO & Founder Joshua Stalets explains, “Before Grow, we struggled to find ways to accurately track, visualize, or share our team’s KPIs.” Furthermore, they were seeking a solution that would help the team be more effective: “We wanted to accurately give the team quantitative data to help set concrete goals and clarify areas for improvement,” Stalets says.

“Prior to Grow, we really struggled to harness our data within a centralized eco-system.”

For Be Better Advertising, implementing Grow has delivered results across the board.

Guiding the Company

As a CEO, Stalets knows it can be difficult to keep your team on the same page. But “Grow helps us make our goals tangible and quantitative, and most importantly helps clarify to the team what success looks like!” The company appreciates the unity and transparency their dashboards bring. Stalets says, “We absolutely recommend Grow! After only a short time, we could already see the direct impact it has in the alignment of our company goals and our team’s sense of direction.”

“We can already see the direct impact Grow has in the alignment of our company goals and our team’s sense of direction.”

Maximize Employee Success

One of the ways that Be Better Advertising uses Grow is to track employee work and overall employee satisfaction. Stalets says, “For young companies with eager and driven employees like us, Grow is a great way to share their performance with them while tracking the effectiveness of their position.”

“Grow tracks the results our employees achieve. Having this information available helps move the company forward.”

Grow also fosters an environment of accountability. “Grow tracks the results our employees achieve,” Stalets says. “Having this information available helps move the company forward, and sharing the dashboards with the entire team aids in accountability!”

Let the Data Lead

Data helps companies identify what they have accomplished and what they still need to improve on. Stalets explains that is exactly what Grow does for them: “Grow offers us great visualization that lets us know how we’re doing at a glance.”

“[With Grow], all our data is always up to date, in one single place, and can be referenced at any time.”

Efficiency and competency rule when a company follows the data. “Grow has assisted in helping us become more efficient, and providing information to the entire team about each division,” Stalets says. “Rather than reading updates line-by-line or sharing daily stats from all our different data sources, all of our data is always up to date, in one single place, and can be referenced at any time.”