Customer Story: Launch Leads
Since 2009, Launch Leads has been providing a suite of business process outsourcing solutions to help businesses grow faster and more efficiently. Launch Leads generates and schedules qualified sales appointments and meetings with decision makers in the purchasing phase of the buying cycle. Their services allow clients to focus on closing sales while Launch Leads does all of the prospecting, accelerating the B2B sales process.
・Gain real-time insights about KPIs
・Provide transparency and improve performance at each level
・Gain easier access to information for faster decisions
Searching for better visibility
Scott Smith, CEO of Launch Leads, knew gaining real-time insights of KPIs and other data would help the company perform better, allowing them to better serve their clients. However, that wouldn’t be possible without improved internal visibility. So Smith began searching for a business intelligence tool. That led him to Grow. Smith said, “Before Grow, it was difficult to gain real-time insights about our KPIs.”
“Before Grow, it was difficult to gain real-time insights about our KPIs.”
Empowering employees at every level
After learning more about Grow, Smith knew it could help each part of the company. “Just about everyone at our company uses Grow. Our CEO, EVP of Sales, account management, operations, and our sales reps all benefit from using Grow,” Smith said. Grow empowers Launch Leads’ employees at every level with important information to help improve performance.
“Our CEO, EVP of Sales, account management, operations, and our sales reps all benefit from using Grow.”
Grow helped Launch Leads’ managers better understand their data and become better leaders with it. Smith said, “Tracking our KPIs with Grow helped my managers see why KPIs are important and how they impact the company.” Speaking about the company as a whole, Smith said, “Being able to track and see performance with Grow helps us maintain our focus.”
Results you can see
Grow allows Launch Leads to easily monitor business performance. Smith said, “Grow helps us stay on top of our KPIs; view our monthly, weekly, and daily performance; and track our financials year over year.” Performance visibility with Grow helps Launch Leads know what they’re doing well and where they can improve.
“Grow provides transparency at every level, drives performance, and creates healthy competition.”
Launch Leads knows keeping clients, and gaining new ones, comes down to giving them good results. To improve results for themselves and their clients, Launch Leads needed better visibility of the outcomes achieved by their efforts. Grow gives Launch Leads the output-improving visibility they needed. Smith said, “Grow provides transparency at every level, drives performance, and creates healthy competition.” Seeing their output helped Launch Leads produce better results—a win for both them and their clients.