AdRoll

AdRoll is a retargeting and prospecting platform with a suite of high-performance tools that work across devices, helping businesses attract, convert, and grow their customer base. Grow allows you to visualize your AdRoll data, so you can make smarter, more effective decisions for your business.

Get More with Grow — Your Adroll Reporting Tool

  • Gain powerful insights when you add Adroll to your all-in-one business command center in Grow.
  • Connect, blend, customize, and monitor data from Adroll alongside your other essential business data in real-time, in the palm of your hand.
  • Strategically visualize your data to focus your team around the goals and objectives that matter most.
Adroll Dashboard

Questions You Can Answer With
Adroll + Grow

Which ads are generating the most clicks at the highest rate for each of our clients this year?

What is our top campaign in terms of click revenue over the past 90 days?

How high is our total spend for each campaign over the past 12 months?

Which ads are generating the best click-through and view-through rates?

What is our average cost per click this month compared to last month?

How many daily impressions have we generated for our clients over the past 30 days?

Reports and Data Available From Adroll

Advertisables: All advertisables data, including market client ID, currency, revshare view percent, campaign monitor client ID, attached users, approval state, source, product name, eID, status, is active, is managed, updated date, account is suspended, account, name, URL, admin page permission, magellan query, created date, organization, account is prepaid, etc.

Ad Groups: A list of all ad groups attached to the selected client, including status, updated date, geo targets, coops, name, campaign, platform targets, segments ID, segments is negative, created date, demographic eID, type, flight timezone, site exclusions, ads status, ads ID, etc.

Ads: A list of all ads attached to the selected client, including status, updated date, ad format, has edits, message dynamic, app ID, headline, dynamic, message, lead gen form ID, is active, inventory type, ad parameters, type, body, created date, advertisable, destination URL, name, call to action, eID, ad groups status, ad groups ID, adgroups, product stream, etc.

Segments: All segments data for the selected client, including match method, display name, name, source, recent first match, pattern, duration, created date, is active, conversion value, parent ID, eID, advertisable, group, type, etc.

Deliveries: All delivery metrics for the selected client filtered by ad, ad group, advertisable, campaign, domain, domain ad, or domain ad group and grouped by entity, summary, or date. Field data is returned for a specified date range and includes the selected grouping option, impressions, clicks, and cost.

Attributions: All interactive metrics for the selected client filtered by ad, ad group, advertisable, campaign, domain, domain ad, or domain ad group and grouped by entity, summary, or date. Field data is returned for a specified date range and includes the selected grouping option, view throughs, click throughs, assists, view revenue, click revenue, and assist revenue.

Campaigns: All campaigns for the selected client, including updated date, spend limit until, is Facebook, source, is retargeting, start date, status, campaign type, UI budget daily, end date, ad groups, is active, frequency CAP, max CPM, name, advertisable, bid type, CPM, CPC, budget, pricing strategies, eID, created Date, objective, etc.

Example Metrics From Adroll

Adroll Dashboard
  • Daily Clicks by Ad – Current MTD vs. Last Month
  • Click Revenue by Campaign – Past 90 Days
  • Monthly Total Spend by Campaign – Past 12 Months
  • Overall Ad Click-Through Rate by Client
  • Daily Ad View-Through Rate by Client – Past 30 Days
  • Daily Average Cost Per Click – Current MTD vs. Last Month
  • Total Daily Impressions by Client – Past 30 Days
  • Total Impressions by Campaign – Current Day

Related Help Articles

How to Connect to Adroll

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