As a marketing team, you want to make sure you are bringing in new customers efficiently and under budget. It is vital that you track your spend for getting new leads and find out how much you are truly spending to get each new customer, and do it in a way that helps you make important decisions.
In this webinar, Scott will highlight:
- Why your company should be tracking Cost Per Lead Per Channel and Customer Acquisition Cost
- How to calculate these numbers, as well as Cost per Lead and Lead Value
- Building metrics to track your progress