Data Deduplication With AI

What is Data Deduplication?

Data deduplication is the process of eliminating redundant data from a dataset. It involves identifying and removing identical or near-identical copies of files, emails, or other data types. Organizations can optimize their storage space, reduce backup times, and improve their data recovery capabilities by removing duplicates.

Why Data Deduplication?

Data preparation takes up 80% of a data scientist's time, and 76% of those polled said it was their least favorite part of the job. 

  • For these reasons, spending whatever money is needed to automate these processes fully would be a good idea. Data professionals (engineers, scientists, IT teams, etc.) who are in charge of preparing data are most interested in connecting to data sources, building solid pipelines, and doing other complex tasks. Making data professionals do tedious tasks like data preparation is counterproductive because it lowers their morale and takes them away from more important work.
  • Effective deduplication can help a company's financial line in a big way. Even though the cost per unit of data stored has gone down as cloud storage has become more popular, there are still costs associated with keeping track of large amounts of data, and having duplicate data makes these costs go up. The extra information can also make it take longer to make a choice.
  • Also, duplicate data can lead to erroneous results, making it hard to make sound business decisions. In today's business world, which is very competitive, mistakes like this can have terrible results. More errors can happen because there are many ways and places to store information.

Deduplication is a vital part of the process of cleaning up data, which can help reduce this risk. Duplicate information in a database or as part of a data model must be removed for analyses to give accurate and quick results (using a deduplication scrubber or other tool).

Grow’s business analytics tools can help deduplicate and analyze data to drive at-a-glance insights for your entire organization. 

Data Deduplication with AI

A report by McKinsey & Company found that companies that use AI and machine learning to improve their data management and analytics can achieve productivity gains of up to 50%.

Various AI algorithms can be used for data deduplication, including machine learning and deep learning.

Machine learning algorithms can analyze datasets and identify patterns to detect duplicate data. They can learn from previous data deduplication tasks and improve their accuracy over time. Deep learning algorithms can use neural networks to identify and eliminate duplicate data, making them particularly useful for complex datasets.

AI-powered data deduplication can bring various benefits to organizations. For instance, it can reduce the time and effort required for data deduplication, enabling employees to focus on more critical tasks. It can also improve the accuracy of data deduplication, reducing the risk of errors and inconsistencies in the data.

Moreover, AI-powered business analytics tools can help organizations identify duplicate data that would have otherwise been missed, leading to a more comprehensive and effective data deduplication process. It can also help organizations identify data patterns and insights that were previously hidden, leading to better decision-making and improved business outcomes.

Let's consider a scenario where a company has a customer database with duplicate entries. The company wants to remove duplicates to ensure that its customer information is accurate and up-to-date. Here's how AI, ML, and deep learning can help with this task:

  1. AI-based techniques for data deduplication: The company can use AI-based techniques such as machine learning and deep learning to identify and remove duplicate customer entries. These techniques use algorithms to analyze the data and find patterns that indicate duplicate entries.
  1. Training datasets for AI-based techniques: To use AI-based techniques for data deduplication, the company needs to prepare a training dataset. The dataset should include examples of duplicate and non-duplicate customer entries to train the AI model.

Consider a sample dataset with the following customer entries:

AI can analyze the dataset and identify duplicate customer entries. In this example, AI can recognize that "John Smith" and "John Doe" are the same person based on their matching email and phone number. Similarly, AI can identify that "Sarah Brown" and "Sarah Brown" are duplicates based on their matching email and phone number.

Role of AI in improving data deduplication

The role of AI in enhancing data deduplication is significant as it helps to overcome some of the limitations of traditional manual methods of identifying and removing duplicates. Here are some ways in which AI can improve data deduplication:

  1. Speed and efficiency: One of the primary benefits of using AI in data deduplication is that it can process large amounts of data quickly and accurately. With traditional manual methods, identifying duplicates in a large dataset can be time-consuming and tedious. AI algorithms, on the other hand, can analyze vast amounts of data and identify duplicates much faster and more efficiently.
  1. Accuracy: Another advantage of using AI in data deduplication is its accuracy. AI algorithms are designed to learn from data and can identify patterns and similarities that are difficult for humans to detect. By using AI, companies can ensure that duplicates are accurately identified and removed from their datasets, improving their data's overall accuracy.
  1. Scalability: AI-based data deduplication techniques are highly scalable, which means they can be applied to datasets of any size. This is particularly beneficial for companies that deal with large volumes of data, such as social media platforms, e-commerce companies, and financial institutions. With AI, these companies can efficiently manage their data and ensure that duplicates are removed. 

Grow’s analysis and dashboard visualization tools are the best fit for achieving your scalability goals. They can easily tackle any amount of data, and offer +100 integrations for seamless data transfers. 

  1. Consistency: When using manual methods for data deduplication, the results can be inconsistent and vary depending on who is performing the task. AI algorithms, on the other hand, are consistent in their approach, which means the same results are obtained every time the algorithm is run. This consistency can benefit companies that must ensure their data is accurate and consistent across different systems and applications.
  1. Learning and adaptation: AI algorithms can learn from new data and better adapt their approach to identifying duplicates. This means that as the data changes over time, the AI model can be updated to ensure that it accurately identifies and removes duplicates. This adaptability can be particularly useful for companies that deal with rapidly changing data, such as healthcare providers or online retailers.


Are you tired of sifting through duplicate data and struggling to make sense of your business insights? It's time to simplify your data management with Grow's best Business Intelligence tools! 

With the power of AI, our platform streamlines the data deduplication process, freeing up valuable time for you to focus on analyzing and leveraging actionable insights. 

​​When it comes to data deduplication, don't settle for mediocre solutions. Upgrade to Grow's powerful No-Code Business Intelligence software today and experience the difference. With our AI-powered platform, you can eliminate duplicate data, streamline your analysis, and drive actionable insights. Ready to take your data management up a notch? Visit us at or check out our reviews on Capterra to learn more!

Don't let duplicate data hold you back - try Grow's BI tool today and start unlocking the full potential of your data!

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