Visibility. Being able to see stuff. Something we know from experience marketing leaders crave. How customers engage, where they first enter your world, whether they buy, what they do once they buy (if they buy). . . the answers to these and other questions create visibility.
Such visibility matters because marketers kickstart the customer experience. They are tasked to find people, the right people, who have a higher propensity to buy what you are offering. And, even more important, are more likely to continue buying and stay loyal to your brand. Marketing's job doesn't end with the lead handoff—not anymore.
Grow can help you and your team see. Our “Go-to-Market Mojo” Dashboard can be configured to portray all the data you need in a usable way, such as lead and demand generation results, pertinent site stats, campaign and content success, paid media wins and losses. All of this and more in a single dashboard that we can create, so you get down to the business of doing business and sharing transformative insights companywide.
You already have the data to get you started. In fact, you no doubt have more data than you need—and even more that you don’t know you have. With the right business intelligence dashboard putting all this data together in a usable, insightful way, you might actually be able to steer your company to places you want to go, as well as to ones you never expected to go.
The “Go-to-Market Mojo” Dashboard is the visual tool for that assistance—a data GPS for your startup. It allows you to arrive at your next destination—a powerful, business-impacting insight, most likely—with intention and decisiveness. Access to a connected set of insights can transform your business from a state of simple innovation to a driver of disruption.
Gone are the days of aimlessly exploring data to stumble upon insights that might or might not impact business, or spending too much time enamored with an insight you think is great only to learn you don’t have the complete picture—and, worse, finding out “you can’t get there from here.”
This marketing dashboard serves information in a proactive way that allows exploration of data to surface insights that, when democratized, drive your business forward. It connects the data dots point to the roads that will impact financial performance.
This is facing the problem of too much data head on in a transformative way. It helps makes game-changing insights visible to all, which can drive exponential growth. The dashboard serves up the story of your customers and business across all brand touchpoints, and it aligns teams and breaks down data silos to reveal what’s driving growth, churn, and performance.
In the end, easy-to-share metrics and dashboards enable business transformation and are a license to disrupt. Why? Because they provide a way to understand the relationship you have with your customer—whether it is favorable or at-risk, and how to best engage. Otherwise, you can’t leverage what works—and scrap what doesn’t— to attract new customers. Data collected and combined from disparate tracking systems into metrics and dashboards can create a holistic view of individuals and cohorts of like-minded customers.
And that is what Grow’s “Go-to-Market Mojo” Dashboard is all about.