What is a Business Analyst and Why Do You Need One

January 27, 2021

Are you a business owner or manager wondering if your company can benefit from hiring a business analyst? Well, you are in the right place; this post will explain what a business analyst is. Moreover, you will also get to find out why your organization needs one. 

Who is a Business Analyst? 

Business analysis allows you to gain insight using legacy data pertaining to a specific operation or department of your organization. You have to use specific techniques in order to identify what your business needs for efficiency. 

This is where a business analyst comes in. They are professionals who analyze your business operations and document its processes and systems. A business analyst assesses the effectiveness of your current business model and identifies its vulnerabilities. 

Based on these findings, a business analyst will recommend changes and devise a better productivity solution. The solutions can vary from making changes to your current processes to implementing new software and digital solutions to add value to your brand. 

A business analyst can also propose organizational changes, improve critical processes, design and implement new policies. They can be an agent of change and assist you in the strategic planning of various aspects of your organization. 

The Job Description

A classic job description of a business analyst is to create new business models to help you make informed decisions. A business analyst usually works closely with the IT and financial reporting team. This helps them establish new strategies and initiate them to improve your business operations and ensure cost optimization. 

A business analyst is well-versed in reporting and regulatory requirements. Moreover, they are subject matter experts in financial analysis, forecasting, budgeting, and establishing key performance indicators (KPIs).

If you are considering hiring a business analyst, they may be able to help with some other areas, such as. 

  • Developing a comprehensive data analysis model/s. This will help outline problems, identify opportunities and offer solutions. 
  • Implementation of new strategies and monitoring them for effectiveness
  • Variance analysis
  • Pricing
  • Reporting etc

Hiring the right business analyst can help prioritize the identification of any operational and technical requirements for your company.  Still wondering why precisely your business needs a business analyst? The next section will give you several reasons to why. 

7 Reasons Why You Need a Business Analyst

Here are seven reasons how a business analyst can benefit your company. 

Adaption to Dynamics of the Industry 

A business analyst can help your organization deal with the changing landscape of the industry you belong to. They are apt at understanding the catalysts of change and design strategies to adapt to the rapidly changing dynamics. 

If you are entering new markets, a business analyst can provide valuable information to navigate the unknown markets and achieve a positive stance. 

Creating Backup Plans

Every project comes with its own set of risks; hence, you must always have a plan "B" if things go sideways.  A business analyst can develop backup strategies, processes, and protocols to deal with any mishaps. 

They use both data and technology to define processes that can help your business sustain any damage caused by unforeseen circumstances. Having a backup plan can also prevent your business from having any reputational damage. 

Sometimes, a business analyst can foresee the problems and create back up plans. However, they are also capable of developing and executing workable solutions when problems arise. 

revenue dashboard

Identification of your Project’s Needs

A business analyst can help evaluate a project before its execution. This can help you avoid any roadblocks and ensure that your project will adhere to its timelines. For this, a business analyst will do the following

  • define the scope of the project
  • identify all roadblocks as well as opportunities for improvements
  • collaborate and communicate with all the stakeholders
  • assess if the current processes and/or operations need any enhancements
  • help you deal with any recommended changes
  • delivering results on time

Access to Expertise

No matter how profitable your business is, you will always need an expert's touch to make it better. While hiring a project manager who can run analysis and oversee the execution of a project may cost you less,  a specialist business analyst would definitely be far more advantageous. 

For example, you hire a project manager who has to run business analysis as well. There is always a chance that they will start to struggle with both duties, which will be detrimental for the person's ability and the business. 

Therefore, hiring a business analyst sounds more viable in the long run because it will let other team members focus on their individual roles. 

Offering a Competitive Edge

To be successful in the current business climate, you must capitalize on any competitive advantages you can get, and hiring a business analyst is one of them. Whether you are a small to medium-sized business or a full-scale multinational company, a business analyst or a team of them can be a valuable asset to your organization. 

They can help you make the best moves at the right time. You can use their valuable knowledge to make both tactical and strategic moves in the market. 

Bridging the Gap between Several Business Domains

A business analyst can help bridge gaps between your company's technical, operational, and customer-focused departments. 

These industry experts will act as translators between several business functions, resulting in a better understanding of the organization's strategies. This will result in controlled costs, efficient production, and meeting business goals. 

Assistance in Test Scenarios

While you are testing new business models and strategies, a business analyst can help design and execute test scenarios. This will help you run more analysis for a more productive and profitable outcome of a project. 

The Take-Away

Business landscapes are always evolving, and for that, you need expert guidance to keep up with the pace of change. This is where a business analyst comes in handy and can offer your organization valuable insight and a competitive edge in the market. 

Therefore, if you are a business looking for advice on business operations and identify what does and does not work for your brand, a business analyst would be your go-to guy.

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