Using Data to Motivate Your Employees

When brilliance strikes, it’s something that you can’t deny. Now that you have this amazing idea that will put your company in the forefront of your consumers’ minds, you need to get your team on board. Motivating your team and having them catch your vision can be incredibly hard.

Luckily, you have an ace up your sleeve. You have Grow. Using your analytics data in Grow will help you present your great idea. You can break down areas of customer behavior, employee engagement, and other key performance indicators with Grow. Now your only problem is your public speaking skills.

Types of Motivation

Employees—or anyone, for that matter—are generally motivated in two ways:

  • Intrinsic Motivation: Intrinsic is internal motivation (e.g., job satisfaction, loyalty to the company)
  • Extrinsic Motivation: Extrinsic is external motivation (e.g., bonuses, rewards, or prizes)

Both intrinsic and extrinsic motivation are important to have happy, healthy, motivated employees. Extrinsic motivation lets employees know that their contributions to the team and company are valued. Intrinsic motivation is what drives them to do a great job, even when there is nothing on the line and no one is watching.

But how do you incorporate both into your company without being excessive and while staying on track? Motivating employees in the workplace is a common and a daunting challenge.

Michael Abrashoff’s book, “It’s Your Ship,” teaches managers to let employees take responsibility for their actions. The true story in this book illustrates that both the captain and the lowest-ranking member were responsible for the ship’s success. When the crew members felt like they had a responsibility to the ship and crew, retention and overall performance improved dramatically.

This can be a parallel to your situation. Do your employees know how their actions impact the business? How do you help your employees feel engaged in and accountable for the company’s success? What gets them excited and motivated to do their jobs well?

how BI helps large and small companies infographic

Motivating With Metric Goals

Have you ever set a goal for yourself and then not tracked it? No! You always track it. No one ever says I want to lose ‘x’ amount of pounds and then never gets on a scale. When you measure yourself on the scale, you can see the pounds start to slip away (sometimes slowly, but still slipping!). When you see that what you are doing is working, it becomes motivating to you.

The same is true for your employees. When you are able to visualize your company’s data in one centralized location, it becomes much easier to see where your efforts are succeeding and where they are not.

In turn, giving employees access to that data helps them see how they and the company are doing, which becomes a great motivation tool. When an employee believes that their individual contribution is meaningful, their loyalty and effort is strengthened. This is especially true when they can see the actual results of their work. As you create metrics of your data and set goals accordingly, you will increase motivation and productivity in your organization.

Having the Grow business intelligence dashboard allows you as a CEO, manager, or team leader to see your organization’s performance and track everything in a single place. Using Grow provides increased visibility for your entire team, and as a result, “Doughnut Fridays” and “Taco Tuesdays” won’t be the only thing that motivate your employees to come to work. Support your company’s growth by involving your employees in the strategy and success of your company.

how BI helps large and small companies infographic

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