Act-On’s marketing automation platform is built to help fast-growing businesses deliver an outstanding experience for customers, from growing brand awareness and demand generation to increasing retention and loyalty. With Grow, you can visualize, analyze, and track your Act-On data to get real-time insights into the key metrics that drive your digital marketing campaigns.

Get More with Grow — Your Act-On Reporting Tool

  • Gain powerful insights when you add Act-On to your all-in-one business command center in Grow.
  • Connect, blend, customize, and monitor data from Act-On alongside your other essential business data in real-time, in the palm of your hand.
  • Strategically visualize your data to focus your team around the goals and objectives that matter most.

Questions You Can Answer With
Act-On + Grow

How many weekly email opens have we gotten over the last two months?

What is our unique open rate this month?

Which of our messages are being opened, clicked on, and unsubscribed from the most?

What is our message click-through-rate this quarter?

How many unique visits have each of our pages gotten today?

Which of our media posts is getting the most views this month?

Reports and Data Available From Act-On

There are a large number of reports available from Act-On. Below are a few of the most popular used for creating metrics in Grow:

Contact List: All contacts within the selected contact list, including contact ID, name, owner name, company, address, country, phone, email, website, description, lead source, status, industry, rating, annual revenue, employees, type, division, opportunity description, last activity, etc.

Report – Form: Report data for the selected form, including source, submits, unique, views, percent, non submitters, etc.

Report – Page: Report data for the selected page, including unique known visits, unique unknown visits, unique unknown clicks, total visits, total clicks, incoming traffic default, outgoing clicks, share on Facebook, etc.

Report – Media: Report data for the selected media, including total known views, total unknown views, unique known views, unique unknown views, total messages, total from messages, unique from messages, etc.

Message – Draft: Report data for the selected message draft, including status, sent, delivered, bounced, hard bounced, soft bounced, opened, effective opened, clicked, not sent, not opened, opt out, spam, last open, last click, rebroadcast, rebroadcast click, msg ID, subject, title, etc.

Message – Sent: Report data for the selected sent message, including status, sent, delivered, bounced, hard bounced, soft bounced, opened, effective opened, clicked, not sent, not opened, opt out, spam, last open, last click, rebroadcast, rebroadcast click, msg ID, subject, title, etc.

Message – Triggered: Report data for the selected triggered message, including status, sent, delivered, bounced, hard bounced, soft bounced, opened, effective opened, clicked, not sent, not opened, opt out, spam, last open, last click, rebroadcast, rebroadcast click, msg ID, subject, title, etc.

Message – Failed: Report data for the selected failed message, including status, sent, delivered, bounced, hard bounced, soft bounced, opened, effective opened, clicked, not sent, not opened, opt out, spam, last open, last click, rebroadcast, rebroadcast click, msg ID, subject, title, etc.

Example Metrics From Act-On

  • Weekly Email Opens – Last 60 Days
  • Unique Open Rate – Current MTD
  • Daily Bounces – Last 30 Days
  • Click Through Rate – Current MTD
  • Unique Opens, Clicks, and Unsubscribes by Message Draft – Last 90 Days
  • Monthly Number of Form Submissions – Current YTD
  • Daily Unique Visits by Page – Current Week
  • Number of Views by Media – Current MTD

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