Bing Ads

Bing Ads supports your search engine marketing efforts through pay-per-click (PPC) advertising, helping you to connect with the people who are searching for your business. With Grow, you can visualize the data from Bing Ads, get up-to-date insights on how your marketing efforts are performing, and use actionable data to make smart positioning decisions within your target market.

Get More with Grow — Your Bing Ads Reporting Tool

  • Gain powerful insights when you add Bing Ads to your all-in-one business command center in Grow.
  • Connect, blend, customize, and monitor data from Bing Ads alongside your other essential business data in real-time, in the palm of your hand.
  • Strategically visualize your data to focus your team around the goals and objectives that matter most.
bing ads dashboard

Josh Millet
Criteria Corp

“Grow enables us to more easily measure lead quality and calculate the true cost of acquisition. We use insight from our Grow dashboard to optimize campaigns, discover new opportunities, and improve our lead generation strategies, helping us to meet our monthly targets.”

Questions You Can Answer With
Bing Ads + Grow

What is our average cost-per-click?

Are our ad conversion rates meeting our goals?

How many impressions are our ad campaigns generating?

How much traffic is being directed to our landing pages?

What geographic area is most of our traffic coming from?

What are the age and gender demographics of our site visitors?

Reports and Data Available From Bing Ads

General Performance Reports observe long-term performance and trends of marketing efforts across one or multiple dimensions. Account, Campaign, Ad Group, Ad, Ad Dynamic Text, and Keyword reports include impressions, impression share (%), clicks, spend, and average cost per click, and can be filtered by date, targeting setting, status, etc. Additional reports are available for Audience, Destination URL, Publisher Usage, and Search Query.

Extension Reports demonstrate how well each ad extension is performing by ad or keyword, and include value fields such as impressions, clicks, spend, and average cost per click.

Targeting Reports determine whether ads are reaching their intended audiences in terms of age, gender, and geographic location, as well as tracking negative keywords that conflict with search functionality. They include value fields such as impressions, impression rate (%) clicks, spend, and click-through-rate (%).

Campaign Analytics Reports are available if Bing Ads Account Analytics has been enabled and measure the effectiveness of ad campaigns, primarily in terms of ROI. They include value fields such as conversions, assists, revenue, and revenue per conversion.

Campaign Change History provides a report of all changes made to accounts by user and date, including campaign name, location target association, keyword bid, etc. This report can be modified to include values from before and after the change.

Budget Summary provides a monthly budget report, including spend to date and whether spending is on target to meet projections.

Example Metrics From Bing Ads

bing ads dashboard
  • Average Cost-Per-Click
  • Ad Conversion by Day/Week/Month
  • Impressions by Landing Page per Day/Week
  • Impressions by Geographic Area
  • Conversions by Geographic Area
  • Landing Page Impressions by Age and Gender
  • Average Spend (per Ad)
  • Clicks by Website URL per Day/Week
  • Conversions by Campaign per Day
  • Overall Monthly Ad Spend vs. Monthly Budget

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