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DoubleClick Search

By March 9, 2017 No Comments

DoubleClick Search by Google helps businesses connect with the right people in the right moments and drive higher ROI by making digital advertising efforts more effective. With Grow, you can visualize, analyze, and track your DoubleClick Search data and present it in beautiful, efficient dashboards that provide actionable insights into the strength of your marketing campaigns.

Get More with Grow — Your DoubleClick Search Reporting Tool

  • Gain powerful insights when you add DoubleClick Search to your all-in-one business command center in Grow.
  • Connect, blend, customize, and monitor data from DoubleClick Search alongside your other essential business data in real-time, in the palm of your hand.
  • Strategically visualize your data to focus your team around the goals and objectives that matter most.

Questions You Can Answer With
DoubleClick Search + Grow

What was the average cost per click of our ads last month?

Which campaign is generating the most monthly revenue this year?

How many impressions has each ad group generated so far today?

What is the total value of our conversions so far this month?

How many of our visits are coming from each kind of user device?

Which ads have created the most overall monthly revenue over the past year?

Reports and Data Available From DoubleClick Search

There are a large number of reports that can be generated from DoubleClick Search, and each can be filtered as broadly as by agency, advertiser, engine account, and campaign, or as specifically as ad group, keyword, and ad. Below is a list of the most popular DoubleClick Search reports, as well as the columns that can be chosen from those reports.

Ad: All performance metrics and configuration attributes for ads, including ad ID, ad headline, ad description, landing page, type, promotion line, labels, actions, revenue, transactions, weighted actions, avg. CPC, avg. CPM, avg. position, cost, CTR, impressions, conversions, etc.

Ad Group: All performance metrics and configuration attributes for ad groups, including ad group ID, status, start date, end date, max CPC, mobile bid adjustment, group type, distributions, group labels, device targets, actions, revenue, transactions, CPC, CPM, position, cost, CTR, impressions, conversions, etc.

Campaign: All performance metrics and configuration attributes for campaigns, including campaign ID, start date, end date, budgets, ad rotation, keyword near match enabled, campaign type, targets, excluded targets, actions, revenue, transactions, CPC, CPM, position, clicks, cost, CTR, impressions, conversions, visits, search impression share, etc.

Conversion: All raw event data about conversions, including status, device segment, floodlight group and activity data, ad, ad group, campaign, conversion ID, type, revenue, quantity, date, visit ID, search term, referrer, order ID, feed ID, feed type, etc.

Keyword: All performance metrics and configuration attributes for keywords, including status, created date, last modified date, agency, advertiser, account, campaign, ad group, ad, quality score current, DFA actions, revenue, transactions, CPC, CPM, position, clicks, cost, CTR, impressions, conversions, visits, date, month start, month end, etc.

Visit: All raw event data gathered when an ad click redirects a visitor to a landing page, including status, device segment, agency, advertiser, campaign, ad group, keyword, ad, product details, visit ID, search query, date, network type, referrer, feed ID, feed type, etc.

Example Metrics From DoubleClick Search

  • Daily Avg Cost Per Click – Last 30 Days
  • List of Top 10 Ads and Leading Metrics
  • Top 10 Ads by Revenue – Last 30 Days
  • Monthly Revenue by Campaign – Current YTD
  • Total Daily Impressions by Ad Group – Last Week
  • Daily Conversion Value – Current MTD
  • Daily Number of Visits by Referrer – Last 30 Days
  • Weekly Avg CTR by Ad – Last 90 Days