HubSpot empowers your marketing team to attract more visitors and qualify them as leads as well as giving your sales teams the tools to help manage your pipelines and funnel to close more customers. You can visualize, analyze, and monitor HubSpot marketing and sales data in Grow alongside other key data, so you can get a complete view of not only your marketing and sales efforts, but your entire business.
Get More with Grow — Your HubSpot Marketing & Sales Reporting Tool
- Gain powerful insights when you add HubSpot to your all-in-one business command center in Grow.
- Connect, blend, customize, and monitor data from HubSpot in real-time, in the palm of your hand alongside your other essential business data including Google Analytics, Google Sheets, Google Ads, Facebook Ads, Salesforce, and Quickbooks Online.
- Strategically visualize your data to focus your team around the goals and objectives that matter most.
“Both HubSpot and Grow are incredible companies that we rely on every single day, both internally as well as externally with our customers and end users. HubSpot enables us to build robust pipelines across our Growth and Customer Success teams, which we’ve designed our workflows around, and Grow enables us to create custom reporting engines on areas we never thought possible. Through these two resources, my team is much more empowered to develop agile solutions that are reliable, effective, and competitive.”
Questions You Can Answer With
HubSpot + Grow
Which lead sources have provided the most closed/won value this year?
Which stage of our pipeline has the best conversion rate this month?
How many contacts have we converted to MQLs so far this month?
Which blog posts are generating the most daily engagements this month?
How many deals did each of our lead sources generate over the past 30 days?
What is our actual revenue compared to our total potential value this month?
Reports and Data Available From HubSpot
HubSpot’s data connector provides reporting for its CRM, Marketing, and Sales software. Below is a list of some of the most popular reports used to build metrics in Grow with HubSpot data.
Contacts: Get all contacts and associated properties including, contact information, social media information, email information, web analytics history, conversion information, and HubSpot sales properties. Filter by any property, including all lifecycle stages, source, custom and defined properties, and by contact lists.
Deals: Get all deals and associated properties including deal information and analytics history. Filter by deal stages, pipeline stages, deal type, and other HubSpot defined and custom properties. Additionally, you can filter by associated contact and company properties for more robust cross-object property analytics.
Companies: Get all companies and associated properties including company information, social media information, email, web analytics history, and conversion information. Filter by any defined or custom properties.
Engagements: Get all engagements types (Notes, Email, Tasks, Meetings, Calls), with associated Contacts, Deals, Companies, and Owners.
Web Traffic Sessions: Get Total sessions, new visitors, bounce rates, views per session, and time per session by various dimensions including sources, mobile, and desktop.
Sources: Get all source information including direct traffic, organic search, referrals, paid search, paid social, email marketing, social media, and other campaigns. Access each source and drill in up to 2 layers deep. See sources by session information and lifecycle stage dimensions.
Emails: All subscription changes, including change, source, portal ID, subscription ID, change type, caused by event, created date. All email events within the selected date range, including event ID, email type, email campaign ID, name, status, location, browser type, etc.
Blog Posts: Get blog posts, associated traffic, including publication information, creation date, publication date, keywords, categories, etc.
Landing Pages & Forms: Get landing pages & forms, associated traffic such as raw views, views, time per pageview, bounce rate, etc.
UTMs: Get web session information by breakdowns like raw views, visits, visitors, bounces and bounce rates, average time, time per session, and new visitor session rate by UTM category: Campaigns, Contents, Mediums, Sources, and Terms.
Example Metrics From HubSpot
- Email Clicks and Visitor Activities – Current MTD vs. Last Month
- Weekly Average Prospect Score – Current QTD
- Monthly Converted Leads – Current YTD
- Daily Email Bounces/Subscribes – Last 30 Days
- Total Converted Lead Value vs. Potential – Current MTD
- Email Click-Through Rate – MTD vs. Last Month
- Unique Open Rate – Current MTD
- Top 10 Blog Posts by Unique Engagements – Current YTD
Technology Partner & Investor
HubSpot is a Premier Technology Partner and was a principal investor in our Series B round. Grow.com Technology Partners integrate with Grow to enhance our customers’ ability to access, aggregate, report, and visualize data. These world-class integrations give mutual customers the ability to make better decisions by accessing the data that is most important to them.