MarketingStandard

Salesforce Marketing Cloud

By March 8, 2017 No Comments

The Salesforce Marketing Cloud is a powerful digital marketing platform that powers your customers’ journeys across every touchpoint—email, social, mobile, and web. With Grow, you can visualize, analyze, and track this data in real time alongside your other business data. You’ll be able to easily share vital metrics with key individuals, so that your teams always have the information they need to make intelligent, agile decisions.

Get More with Grow — Your Salesforce Marketing Cloud Reporting Tool

  • Gain powerful insights when you add Salesforce Marketing Cloud to your all-in-one business command center in Grow.
  • Connect, blend, customize, and monitor data from Salesforce Marketing Cloud alongside your other essential business data in real-time, in the palm of your hand.
  • Strategically visualize your data to focus your team around the goals and objectives that matter most.

Questions You Can Answer With
Salesforce Marketing Cloud + Grow

How many subscribes compared to unsubscribes did we have over the past 30 days?

Which of our campaigns is generating the most clicks and the fewest bounces per week?

What is our email click-through rate for this month?

How much revenue do we generate per email sent out each week?

What is our send vs. open rate for the current campaign?

How much total revenue have our emails campaigns generated over the past year?

Reports and Data Available From Salesforce Marketing Cloud

Campaigns: All campaigns, including created date, modified date, campaign ID, name, description, code, color, and favorite.

Emails: All email templates matching the selected created date range, including client ID, partner key, modified date, email ID, name, folder, category, text body, subject, is active, status, email type, has dynamic subject line, cloned from, content areas ID, content, is survey, etc.

Sent Email: All sent emails within the selected date range, including client ID, partner name, created date, modified date, send date, from addresses, existing unsubscribes, hard bounces, other bounces, forwarded emails, unique clicks, unique opens, number sent, number delivered, unsubscribes, missing addresses, subject, etc.

Bounces: All bounces within the selected date range, including client ID, created Date, Modified date, send ID, event date, event type, bounce category, SMTP reason, bounce type, etc.

Clicks: All clicks within the selected date range, including client ID, created date, modified date, click ID, send ID, subscriber key, event date, event type, URL, etc.

Forwarded Email: All email forwarding events within the selected date range, including client ID, partner key, created date, modified date, ID, send ID, subscriber key, event date, event type, etc.

Subscribers: All new subscribers within the selected date range, including client ID, created date, email address, billing and shipping details, related items price, coupon amount, discount types, product brand, most recent order, name, purchased category, store ID, order ID, order date, order amount, order cancelled, source, frequency rank, monetary rank, spend rank, returns, customer type, shipping method, date requested, subscribe date, etc.

Unsubscribes: All unsubscribe events within the selected date range, including client ID, created date, modified date, object ID, send ID, subscriber key, event date, event type, list ID, list type, etc.

Individual Sends: Client ID, Partner Key, Object ID, Send ID, Subscriber Key, Event Date, Event Type, Triggered Send Definition Object ID, Batch ID, etc.

Example Metrics From
Salesforce Marketing Cloud

  • Subscribes and Unsubscribes – Past 30 Days
  • Clicks vs. Bounces by Campaign – Current MTD
  • Click-Through Rate – Current MTD
  • Weekly Purchase Rate by Email Template – Current Quarter
  • Weekly Revenue per Sent Email – Past 90 Days
  • Sends and Opens by Campaign
  • Open Rate – Past 90 Days
  • Monthly Total Revenue from Emails – Past Year