Grow Press Release

Grow Announces Product Innovations At Company’s 2nd Annual Data Driven Summit

October 2, 2018


October 2, 2018, Silicon Slopes, UT — Grow, the #1 BI software for small and medium businesses, today announced two major product innovations to help growing companies win with data during the company’s second Annual Data Driven Summit at Snowbird, Utah.

”The average small business uses 18 different software applications to run their company,” said Rob Nelson, Founder and CEO of Grow. “Business data is scattered and hard to get a clear view of what’s happening. Our goal at Grow is to help small and mid-sized growth companies get insights from their data and measure business performance up to the minute. This allows companies to take action and grow faster.”

Smart Builder

At today’s Summit keynote session, Nelson announced the addition of a Smart Builder to the Grow application. The Smart Builder is a new way to build metrics, KPIs and reports for a team. It reduces the time and work required to build metrics inside Grow by nearly 80% by automating assumptions based on the data without complex formulas or SQL.


The second announcement Nelson made was around the new ability to create datasets inside the Grow application. Datasets now simplifies one of the biggest barriers to business intelligence by eliminating data prep work for business users, allowing technical users to clean and prepare data one time and permission it to other employees.

“A Harvard Business Review article stated that 80% of an analysts’ time is spent simply discovering and prepping data,” said Nelson. “Datasets not only significantly reduces the amount of time analysts now have to spend prepping data, but also gives companies the ability to designate a single source of truth for any set of metrics, providing accuracy and consistency, significantly reducing the risk of departments measuring important KPIs differently.”

As part of the release, Grow has introduced 25 template datasets that can be immediately pulled into a customer’s account—including templates from Salesforce, Shopify, Zuora, Facebook Ads and many more.


Nelson also announced that the company has made over 300 updates to data connectors to BI reporting platforms in the last year, including a coordinated effort with Hubspot to improve its BI reporting API for customers.

Data Driven Summit

The 2018 Data Driven Summit features motivational speaker, former college football player at the University of Notre Dame, and the inspiration for the 1993 film Rudy, Daniel “Rudy” Ruettiger as a Tuesday keynote.

“This year’s Data Driven Summit is centered around the ‘unsung heroes,’ talented men and women who are building incredible companies from the ground up, often behind the scenes,” says Nelson.  “At Summit, our goal is to provide the tools that leaders need to transform their businesses and become top performers in their industries.”

In addition to Rudy Ruettiger, the Data Driven Summit features executives who have helped build companies like Infusionsoft, Brinker/Chili’s, Adobe, Pluralsight, Qualtrics, Lucid and Ancestry.

Grow, Inc. Resources:

Data Driven Summit website:

Company website:

Twitter: @gogrow



About Grow, Inc.:

Grow, the leading simple BI software for small and medium businesses to help companies get insights from their data and measure business performance up to the minute so they can take action to accelerate growth. To learn more, visit or follow us on Twitter @gogrow.

Contact Information:

Taylor Lundell

PR & Events Coordinator | Grow, Inc.

(801) 471-7657