Customer Story: 1 Atelier
Using the right tool for the job.
Since 2014, 1 Atelier has been building a transformational luxury brand that delivers exquisitely handcrafted products. The company’s stunning, fully-customizable bags are more than a fashion statement—they’re a canvas for self-expression.
1 Atelier had data coming at them from all sides. As an ecommerce business, the company monitored everything from tracking the creation of each customized bag to its shipment, all within their 21-day guaranteed delivery period. Brandon Ferioli, Digital Product Manager at 1 Atelier explains, “Before Grow, we constantly had to manually aggregate piecemeal data from a variety of sources and attempt to derive meaning with limited visibility.”
“Before Grow, we constantly had to manually aggregate piece-meal data from a variety of sources and attempt to derive meaning with limited visibility.”
For 1 Atelier, trying organize and derive meaning from their data was becoming a big struggle. Ferioli remembers, “The moment we realized we needed to try something new was one night around 2 a.m. … I had spent hours trying to run database queries and download CSVs of order data to try to run a report. I knew then that we needed Grow.”
A World of Difference
“The day we signed up for Grow, I dove right in and started building out my dashboard,” Ferioli says. “Without any help I was able to set up data sources from our Postgres database, Google Analytics, and other critical data sources. Within only a few hours, I was up and running.”
“The day we signed up for Grow, dove right in and started building out my dashboard… Within a few hours, I was up and running”
With Grow now part of the 1 Atelier team, Ferioli says their eyes opened to what was suddenly possible. “We had lots of data we didn’t even know about, stuff that was sitting under the surface of our toolset just waiting to be tapped.”
Results That Move Your Business Forward
There’s been an immediate return on investment for 1 Atelier. Ferioli says that now, “Grow helps us look at the success of marketing campaigns, the performance of our ecommerce platform, and track KPIs and target goals—all in real time.” The customizability and versatility of Grow has benefited the entire 1 Atelier team. “Everyone at 1 Atelier sees our Grow dashboards and is able to visualize data important to their position. I personally use Grow to drive product decisions, and our CEO uses Grow to analyze business performance,” says Ferioli.
“With Grow, all of our data is in one place, instantly available, and visualized in a way that helps derive meaning from it easily.”
When asked how has Grow helped overcome previous challenges and frustrations, Ferioli responded, “Simple: All of our data is in one place, instantly available, and visualized in a way that helps derive meaning from it easily.” Having all this data in one place and and so easy to visualize makes a difference. As Ferioli explains, “The biggest impact Grow has had, besides saving us loads of time, is that we can now make fast and informed decisions and iterate on our strategy in real time.”
“One of our favorite features is the amazing ability to mash-up multiple data sources into one metric.”
Several Grow features have become critical for the 1 Atelier team. Ferioli says, “One of our favorite features is the amazing ability to mash-up multiple data sources into one metric.” The insights gained from this blended data is essential. The team also loves how easy it is to quickly create data visualizations for any use case at any time. “The biggest unexpected upside of Grow is how easy it is to spin up a temporary metric for a presentation or one-time report,” Ferioli says.
With clear data visualization, easy setup, and invaluable features, Grow has become a key player for the 1 Atelier team. Plus, Ferioli adds, “I love that I don’t have to stay up until 2 a.m. trying to create reports anymore.”
“Until you have Grow, you don’t really know what’s going on in your business.”
When asked, “Would you recommend Grow?”, Ferioli responded, “Absolutely. I would say that until you have Grow, you don’t really know what’s going on in your business.”