Customer Story: RainCheck
Getting a real ROI from data visualization
RainCheck offers users the ability save items they find online and get notified when they’re nearby a store that stocks them. RainCheck also works with brands and retailers to help them get increased and consistent exposure, and put more of their products into the hands of customers.
Trying to Make Data Useful
Founded in 2014 in Sydney, Australia, RainCheck has grown rapidly. With over 500 different retailers and more than 10,000 individual stores connected to their platform, RainCheck was swamped in data with no effective way to make real, usable sense of it. RainCheck CEO Cameron Wall explains, “We’ve never had a problem generating data, however, presenting that data in a visually meaningful way to ourselves and to our clients was a challenge.”
“Presenting… data in a visually meaningful way to ourselves and to our clients was a challenge.”
So, Wall began searching for a way to manage the RainCheck data ecosystem and show clients their RainCheck data. “We tried a few other platforms before we found Grow,” he says. However, none of these other platforms delivered on what RainCheck was hoping for. Wall continues: “We needed a cloud-based solution that was extremely customizable, simple, and where most of the ‘heavy lifting’ was already done for us.”
For RainCheck, the answer to their data problems was Grow. Wall says, “At RainCheck, we believe in working with people that excel in their chosen discipline, and when it comes to visualizing data, we saw that Grow does exactly that.”
“Grow immediately increased work efficiency, and saved us a lot of work.”
After signing up, “Grow was very simple to get up and running, even with having tons of deep integration sources,” says Wall.
There was also another key difference: “Grow immediately increased work efficiency, and saved us a lot of work compared to a chart or graph we could try to build in Excel or another data software service” Wall explains.
“Grow was easy to learn and is handy to use.”
Speaking of his implementation process, Wall commented, “Grow was easy to learn and is handy to use.”
A Real ROI
For RainCheck, the biggest benefit that Grow offers is being able to show their clients the data. “At RainCheck, we’ve set up Grow to track our own data points, but we can now supply each of our clients with a Grow business intelligence dashboard that displays their own data,” Wall says. The value of customized client dashboards cannot be underestimated, he explains. “For us, being able to spin up a dashboard for a client and have them view data in a visual way is paramount.”
“[With Grow], we can now supply each of our clients with a Grow dashboard that displays their own data.”
Grow has helped RainCheck guide their clients with data, and show how effective their own platform is: “Grow has allowed us to gather data from Mixpanel, Flurry, Google Analytics, and our own data points to show our clients what the most important and valuable things are that they can do,” says Wall.
“One of our favorite features,” says Wall, “is that Grow integrates with a massive amount of data sources that import data from external software platforms such as Google Spreadsheets, Stripe, etc. This function also helps make setting up and updating dashboards much smoother.”
“[Grow] helps makes setting up and updating dashboards much smoother.”
In addition to dozens of data sources, Wall says, “The most impressive feature would be the adaptability of each metric. Users can change the ways they want to present data, or do some basic data processing inside chart settings. That is an awesome way to customize a dashboard.”
“We love that Grow is dynamic and self-updating”
But easy setup and customization aren’t the only Grow features the RainCheck team loves: “We love that Grow is dynamic and self-updating, with current data automatically updating and new data entering with little effort, if any at all,” Wall says.
Better Decision Making
“Grow has helped us in many ways,” says Wall. “By visualizing data in Grow, we, along with our clients, can better understand important trends and results, and that’s quite useful in decision making.”